1. ARUNMOZHI. M - Guest Faculty, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, India.
Current study intends to study the relationship between CSR dimension and Organizational Identification. Researcher studied whether perceived internal CSR mediates the link between overall CSR dimension and Organizational Identity. The study adopted the cross sectional method to collect the data which explores that PICSR perceived internal CSR mediates the relationship between Overall CSR dimension and Organizational Identification. The study also reports that the Corporate Social responsibility mechanism plays effective role in controlling the Environment, Employee, Consumer and Community dimension towards CSR. The results analysis of the questionnaire in has done through systematic approach using AMOS 23.0 software version. Social identity theory implied in this study exhibits that the employees receive a positive feeling of identity when their organization has a positive reputation. The findings reports that overall CSR dimension creates good perception of Internal CSR and Organizational Identification.
Corporate Social Responsibility; Cross sectional study; Perceived Internal CSR; Organizational Identification.