In the era of global trade and free markets, brands play a very important role which requires a more adequate regulatory system, because the era of global trade can only be maintained if there is a healthy business competition climate. The need for legal protection of brands is growing rapidly after the number of incidents of people imitating. This study uses a normative juridical research method, namely research that examines a statutory regulation associated with the problem under study. The results of this study are Law Number 20 of 2016 concerning Marks and Geographical Indications shows that the registration procedure for the protection of foreign trademarks with priority rights in Indonesia is mandatory through a registration application based on the first registration request to apply for legal protection. In order to avoid dishonest practices and provide legal protection to the owner or holder of the mark as well as consumers, the State regulates the protection of the mark in a trademark law and is always adapted to the developments taking place in the world of international trade.