Research paper focuses on exploring customer engagement strategies and their impact on customer retention in shopping centers in Hong Kong. In today's competitive retail landscape, shopping centers are continuously seeking effective ways to engage customers and encourage repeat visits. This study aims to identify and analyze the customer engagement strategies implemented by shopping centers in Hong Kong, including experiential marketing, loyalty programs, in-store events, and customer relationship management initiatives. By examining the relationship between customer engagement strategies and customer retention, the study seeks to provide valuable insights into the most influential factors that contribute to customer loyalty in shopping centers. The research methodology comprises a combination of qualitative and quantitative methods, including interviews with shopping center managers, customer surveys, and analysis of customer transaction data. The findings of this study will assist shopping center managers and marketers in formulating effective customer engagement strategies that lead to improved customer retention, increased customer satisfaction, and enhanced overall shopping experiences.