This research paper focuses on exploring the elements of an effective marketing strategy in the promotion mix of shopping centres through a case study in Hong Kong. Shopping centres rely on an integrated marketing approach to attract visitors and shoppers, and understanding the key elements that contribute to a successful marketing strategy is essential. This study examines a case study of shopping centres in Hong Kong to identify the critical elements of an effective marketing strategy in the promotion mix, including target audience segmentation, brand positioning, customer engagement, experiential marketing, and digital marketing. The research methodology includes in-depth interviews with shopping centre managers, analysis of marketing campaigns and initiatives, and examination of consumer responses. By analyzing these elements and their impact on attracting visitors and shoppers, this study aims to provide insights into the strategies that shopping centres in Hong Kong can adopt to effectively promote their offerings. The findings will assist shopping centre managers, marketers, and industry professionals in developing and implementing marketing strategies that drive footfall, increase consumer engagement, and ensure the success of shopping centres in Hong Kong.