1. IJEOMA, VITUS ODINAKACHUKWU - Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
2. Dr. OBETA, CHARLES EZE - Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
3. Dr. EWUZIE, CAJETAN OBINNA - Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
4. NWEKE, MADUABUCHI CHARLES - Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
5. Dr. FRANCIS, O. FRANCIS - Institute of Development Studies, University of Nigeria, Enugu Campus, Nigeria.
6. Dr. IWORISO-MARKSON, DANIEL - Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.
Environmental public relations (EPR) management is a branch of public relations involved with aiding the promotion of sustainable development in an area through the management of organizations’ strategic communications. This study aimed to investigate the role of environmental public relations in advancing sustainable development in the Niger-Delta. The specific objectives were to: (i) assess the effect of Waste reduction practices on the environmental sustainability of the Niger-Delta; (ii) determine the effect of green marketing communication on the ecological wholeness of the region; (iii) evaluate the effect of behavioral change campaigns on the adoption of sustainable behavior in the Niger-Delta region of Nigeria. To attain this aim, quantitative research was designed with 587 responses gathered. Findings from the study indicates that the various strategic practices such as waste reduction, green marketing communication, and behavioral change campaigns were integral to enhancing both environmental sustainability and economic empowerment in the Niger-Delta region.
Strategic Communications, Environmental Sustainability, Green Marketing Communication, Behavioral Change Campaigns, Ecological Wholeness.