Manuscript Title:

EFFECT OF RESTAURANT ATTRIBUTES ON CUSTOMER SATISFACTION

Author:

ZAINAB AKRAM, NADIA AKRAM, ABDUL MAAJID KHOKHAR, ASIM MUMTAZ, TALHA HAFEEZ

DOI Number:

DOI:10.5281/zenodo.13365000

Published : 2024-08-23

About the author(s)

1. ZAINAB AKRAM - Lecturer, Nutrition, MPhil (Human Nutrition & Dietetics), Akhtar Saeed College of Allied Health Sciences, Lahore.
2. NADIA AKRAM - Assistant Professor, PhD (Food Technology), Kinnaird College for Women, Lahore.
3. ABDUL MAAJID KHOKHAR - Lecturer, MIT, MSPH, PhD* (Biochemistry / Epidemiology), Riphah International University, Faisalabad.
4. ASIM MUMTAZ - Professor, MBBS, MPhil (Chemical Pathology), Akhtar Saeed Medical & Dental College, Lahore.
5. TALHA HAFEEZ - Researcher, MPhil (Human Nutrition & Dietetics), University of Agriculture, Faisalabad.

Full Text : PDF

Abstract

Introduction: The restaurant industry is growing rapidly and is one of the trending businesses around the world. The phenomenal escalation of the restaurant industry offers customers enticing, delicious snacks along with a calm environment and good atmosphere. Objective: The objective of this study was to assess customer satisfaction with the different characteristics of Faisalabad restaurants. Methodology: A crosssectional study was conducted on 200 respondents. Data was collected through a convenient sampling technique from different restaurants in Faisalabad by a modified questionnaire of the DINESERV model according to the present study. The statistical analysis was determined through SPSS V22 by applying the Pearson correlation between customer satisfaction and restaurant characteristics. Results: There were 56% females and 46% males in the given study. Most of the respondents were in the age group of 16-25 and 172 individuals were married. Most of the participants (178 and 175) were satisfied with the quality of the food and service of the restaurants while 95 individuals showed dissatisfaction with the location of the restaurants. Conclusion: The study showed a strong positive correlation between customer satisfaction and the quality of food and the service quality of the restaurants while a weak positive correlation between customer satisfaction and the location of the restaurants.


Keywords

Food Quality, Service Quality, Ambiance of Restaurant, Customer Satisfaction.