The rapid growth of video marketing has revolutionized consumer engagement in India’s digital marketplace, particularly among Generation Y (millennials), known for their digital savviness and substantial purchasing power. This study explores how video marketing elements—personalization, storytelling, influencer endorsements, and interactivity—impact millennials’ buying behavior, focusing on brand loyalty, engagement, purchase intent, and conversion rates. Using quantitative data from surveys and behavioral analytics across four major Indian cities, the findings reveal that interactive features and personalization significantly drive consumer behavior, while storytelling enhances emotional engagement and influencer endorsements boost trust and credibility. However, challenges such as privacy concerns, cultural relevance, and intense competition highlight the need for innovative and adaptive marketing strategies. This research emphasizes the transformative potential of video marketing, providing actionable insights for businesses to create immersive, authentic, and culturally aligned content that resonates with millennials. By aligning video marketing strategies with millennial expectations, businesses can achieve sustained engagement and growth in the dynamic digital landscape