1. HAZIM RYAD MOMANI - Assistant Professor, Faculty of Hospitality and Tourism Management, Al-Ahliyya Amman University,
Jordan.
2. SAAHERAH BASIL ALKILANY - Assistant Professor, College of Hospitality Management, Luminus Technical University College.
3. MUTHANA MOHAMMED AMOUSH - Associate Professor, College of Hospitality Management, Luminus Technical University College.
4. AMMAR MOHAMMAD AL-RAMADAN - Assistant Professor, Faculty of Hospitality and Tourism Management, Al-Ahliyya Amman University,
Jordan.
5. Dr. AMER HANI AL-QASSEM - Associate Professor, University of Al Dhaid, College of Business University.
Artificial intelligence (AI) is progressively reshaping the culinary sector by boosting profits and improving menu layouts. This study investigates how AI affects menu management, financial development, and customer contentment. The study collected perspectives from restaurant managers, professional chefs, and AI experts through a qualitative interview-based method. The study examines the perceptions of AI technologies on menu enhancement and operational effectiveness. The results indicate that AI is essential for enhancing menu personalization, maximizing ingredient efficiency, minimizing food waste, and boosting customer satisfaction via tailored dining experiences. AI-powered tools enhance demand prediction, accurate inventory control, and customized menu recommendations, improving profitability and operational effectiveness. The interviews also show that AI promotes customer loyalty by providing tailored experiences and improving the dining experience. The study concludes that AI has demonstrated its effectiveness as a significant asset in the food sector, enhancing efficiency and increasing customer interaction. This study emphasizes incorporating AI into menu management systems for sustainable development. The study recommends that future research examine the cultural differences and impactful views surrounding the application of AI in the food service sector.
Artificial Intelligence, Restaurants, Menu Optimization, Profitability, Guest Satisfaction.