1. MOHAMMAD ZAID OBAIDAT - Assistant Professor of Journalism and Communication Technology, Jadara University- Faculty of Media Department of Media and Communication Technology.
2. JAHAR MALAL - Fatima Jinnah Women University.
3. AYESHA QAMAR - Fatima Jinnah Women University.
4. MOHAMMAD HABES - Yarmouk University- Radio & TV Department-Jordan.
This systematic review examines the visual framing of disasters in Pakistan. This research studies how media reports disasters and the social effects they create while also studying communication tactics. The study examines how the media outlets in Pakistan show destructive flood events and connected disasters. The analysis finds recurring themes which include the reinforcement of traditional gender roles in which women are predominantly portrayed as passive victims, and the reliance on emotional and human-interest frames to evoke public empathy and drive relief efforts. Ethical challenges, like the portrayal of grief, suffering, and sensationalism in photojournalism, are assessed critically. The coverage often prioritizes immediate emotional appeals over long-term solutions, systemic issues, and policy critique. Another highlighted aspect is the media’s dual role as an agenda-setter and watchdog. This systematic review advocates for more enhanced journalist training in adherence to ethical guidelines. There should also be collaboration with environmental experts and the promotion of diverse, balanced narratives that prioritize resilience and policy action. The findings provide much more critical insights into media framing practices and also their implications for disaster communication, public perception, and long-term management strategies.
Visual Framing; Disaster; Climate Change.