The Indian automobile industry is at a pivotal moment as it transitions to electric vehicles (EVs), driven by evolving consumer preferences and stringent environmental regulations. This paper examines the impact of innovative marketing strategies on predicting and shaping the future of the industry, specifically concerning EV adoption. This study identifies critical opportunities for manufacturers and marketers to enhance their competitive edge by analysing emerging trends, technological advancements, and market dynamics. By doing an extensive review of relevant literature and industry reports, we discovered key factors influencing customer acceptance of EVs, including awareness, affordability, and sustainability considerations. Furthermore, research explores the role of digital marketing, social media engagement, and targeted campaigns in shaping customers’ perceptions in facilitating market penetration. This research employs predictive analytics to forecast the growth trajectory of the automobile sector, with a particular emphasis on the rise of alternatives to fuel vehicles, such as hydrogen-powered options. The findings aim to provide actionable insights for stakeholders in the automobile industry, enabling them to effectively adapt their marketing strategies in a rapidly evolving market landscape. This paper contributes to a deeper understanding of strategic marketing which facilitates the transition to a sustainable automotive market in India, positioning the industry to capitalize on anticipated growth in EV 2035.