Continuity and change in the marriage rites of the Koko people in Delta State, Nigeria, from 1950 to 2022. Koko town is located in a riverine area of Warri North Local Government Area of Delta State, South-South Nigeria positioned off the busy Benin- Sapele thruway. The research explores how traditional practices have evolved over the decades in response to social, economic, and cultural shifts within the community. The study adopted the qualitative research method, the Historical Descriptive approach was utilized. Through a combination of oral histories, archival research, and participant observation, the study reveals a complex interplay between adherence to customary rites and the incorporation of modern influences. Key findings indicate that while core elements of the traditional marriage process, such as bride price and family negotiations, have persisted, there have been significant changes in the rituals and ceremonies, influenced by factors such as urbanization, education, and religious transformation. The research contributes to the broader discourse on cultural adaptation and resilience, highlighting the ways in which the Koko people navigate the balance between preserving their heritage and embracing contemporary practices.