Manuscript Title:

MEDIA IN THE CONTEXT OF TRANSFORMATION OF CONTEMPORARY CULTURE

Author:

SAIMA IQBAL, SIDRA NOREEN, NAZMINE, HANNAN KHAN TAREEN, MANAN KHAN TAREEN

DOI Number:

DOI:10.17605/OSF.IO/2RUY3

Published : 2021-12-10

About the author(s)

1. SAIMA IQBAL - Lecturer Communication Studies, Queen Mary College Lahore, PhD Scholar, Lahore College for Women University Lahore 2. SIDRA NOREEN - Department of Rural sociology University of Agriculture Faisalabad 3. NAZMINE - PhD. Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan. 4. HANNAN KHAN TAREEN - Ph.D. Scholar, Department of Media Studies, Islamia University Bahawalpur, Pakistan 5. MANAN KHAN TAREEN - PhD. Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

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Abstract

Culture and Media give us some extraordinary situation that how with the growing demand of media development has change the agent of socialization in Pakistan that give parents a role model to get and apply these things in actual life the purpose to think on that either these changes are playing a positive role in personality confidence by engaging these media tool or on culture in (shape of information exchange and interaction) in the modern world. The current study focus the role in the development of cultural dimensions to serve the local people by evaluating and categorizing electronic and social media mediations towards culture and personality changing opinions of the people in this area. In this study the sample size were 150 local society members from universities in Faisalabad comprising male female students, lecturers, and employee included. The data collection tool was questionnaire. Data collection and Interviews were taken on random basis. Factor Analysis (Exploratory and Confirmatory) was used for questionnaire and interview validity and reliability. This particular study will contribute towards media and culture study in Pakistan.


Keywords

culture, mass communication, values, symbolic experience, secularization