This research paper aims to assess brand equity in the Chinese clothing market by studying consumer perceptions and preferences. Brand equity is a critical factor for the success and competitiveness of clothing brands in China, which is a dynamic and rapidly growing market. This study investigates the key dimensions of brand equity, such as brand awareness, brand image, perceived quality, brand loyalty, and brand associations, in the context of the Chinese clothing market. The research methodology involves a combination of qualitative and quantitative approaches, including surveys with Chinese consumers, focus group discussions, and analysis of brand performance data. By analyzing consumer perceptions and preferences, this study aims to predict the establishment of brand equity for clothing brands in China. The findings will provide valuable insights for clothing brand managers and marketers in developing effective brand strategies, enhancing brand equity, and gaining a competitive advantage in the Chinese market.