This research paper conducts a comparative analysis of factors influencing consumer preferences between online shopping and non-online shopping in China. The retail landscape in China has witnessed a significant shift towards e-commerce, but traditional brick-and-mortar stores still hold importance in consumer preferences. This study aims to identify and compare the key factors that impact consumers' choices between online shopping and non-online shopping options. The research methodology includes surveys with consumers, focus group discussions, and analysis of consumer behavior data. By analyzing factors such as convenience, product availability, price, trust, experiential shopping, and customer service, this study aims to provide a comprehensive understanding of consumer preferences in the Chinese market. The findings will enable retailers, marketers, and policymakers to gain insights into the factors that drive consumer choices and design strategies to optimize both online and non-online shopping experiences. Ultimately, this research will contribute to a better understanding of consumer behavior and assist businesses in meeting the evolving needs and expectations of Chinese consumers.