In everyone is affected by risk in many ways. This risk arises when there is the possibility of more outcomes like a financial loss, Individuals, businesses and other organizations face various risks in their different activities and insurance helps protect them against the risks. Insurance is playing important role in our individuals, commerce, Industry and etc. Now a days Information technology is impact in all areas including insurance sector also. The insurance companies are using information technology for better customer service, cost reduction, new product designs and developments etc. Based on this back ground this paper aims to study the role of information technology in Indian insurance sector and its impact in providing online services to their customers. The study found that that the elements such as time saving, ease to use, convenience, accessibility, accuracy in premium amount, not dependent on insurance agents are significantly influence the clients in accessing and availing online insurance services.