Manuscript Title:

A STUDY ON THE EMERGING AREAS OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA – THE JOURNEY SO FAR AND THE WAY FORWARD

Author:

Dr. JIGAR RUPANI, Dr. K. BALANAGA GURUNATHAN, Dr. MURALIDHAR LB, Dr. CHRISTOPHER M, CHETAN TR

DOI Number:

DOI:10.17605/OSF.IO/TP27A

Published : 2023-05-23

About the author(s)

1. Dr. JIGAR RUPANI - Assistant Professor, School of Commerce and Management JAIN University, Bangalore.
2. Dr. K. BALANAGA GURUNATHAN - Professor, School of Commerce and Management JAIN University, Bangalore.
3. Dr. MURALIDHAR LB - Assistant Professor, School of Commerce and Management JAIN University, Bangalore.
4. Dr. CHRISTOPHER M - Assistant Professor, School of Commerce and Management JAIN University, Bangalore.
5. CHETAN TR - Assistant Professor, School of Commerce and Management JAIN University, Bangalore.

Full Text : PDF

Abstract

The concept of Corporate Social Responsibility (CSR) has been ever changing and dynamic. With the increased participation of private sector in promoting CSR and contributing generously in CSR, the entire corporate scenarios have changed. Governments continue to take care of basic necessities of the people of the country but the other aspects are being taken care by private sector. Over the period of years, new areas have been identified for spending of CSR funds by various stakeholders. At the same time the spending of CSR funds on traditional and established areas have also grown up substantially. With the growth and development of economy and the changing requirements of society, newer areas have emerged where corporates are utilizing their CSR funds so that there can be an all-round development of the society. This paper identifies new areas of CSR, the spending on such new areas, the components where the funds have been spent and also explores the future growth aspects of CSR on these areas. This paper is entirely based on secondary data and simple diagrammatic tools are used to showcase the progress of CSR in these emerging areas. The data analysis and conclusions are based on CSR spending from the year 2014- 15 to 2020-21.


Keywords

Corporate Social Responsibility (CSR), CSR activities, Emerging areas, Sustainability.